Trapstar The Rise of a London Streetwear Icon

Trapstar is more than just a fashion label — it’s a symbol of London’s street culture, creativity, and rebellion. Born in the heart of West London, the brand has grown from an underground movement into a global streetwear powerhouse. With its gritty aesthetic and loyal following, Trapstar represents a generation that values authenticity, individuality, and the courage to speak boldly through style.

The Origins of Trapstar

Founded in 2005 by friends Mikey, Lee, and Will, Trapstar started as a DIY project. They would print designs in their bedrooms and sell T-shirts from the trunks of their cars. The name “Trapstar” itself carries meaning: a fusion of “trap” (slang for hustling) and “star,” reflecting their goal of turning struggle into triumph.

From the beginning, Trapstar was rooted in the streets. It wasn’t about mainstream success — it was about representing the voice of the unheard. The brand’s early drops were limited and mysterious. You had to know someone or be in the right place at the right time to get your hands on a piece. This exclusivity only added to its appeal.

Design and Style

Trapstar’s design language is bold, raw, and unmistakably urban. The brand is known for its dark color palettes, military-inspired graphics, and statement logos. Iconic motifs like the “It’s A Secret” tagline and the gothic Trapstar font give each piece a rebellious edge.

Their most popular items include:

• Trapstar Hoodies – featuring the classic arch logo

• Puffer Jackets – often seen in vibrant colors and oversized fits

• Tracksuits – matching sets that merge comfort with style

• T-shirts and Caps – with slogans that hint at mystery and defiance

The brand often plays with secrecy and surprise, releasing collections without warning and rarely doing conventional advertising. This creates a buzz and keeps fans constantly checking in for the next drop.

Trapstar in Pop Culture

Trapstar’s rise was supercharged when celebrities and musicians began wearing the brand. One of the most notable supporters has been Rihanna, who helped introduce the label to a wider international audience. UK artists like Stormzy, Skepta, and Dave are often seen repping Trapstar, reinforcing its cultural relevance in the UK grime and rap scenes.

In 2016, Trapstar took a major step by partnering with Roc Nation, the entertainment company founded by Jay-Z. This gave the brand access to a wider network and solidified its place as a player on the global stage.

The Spirit of the Streets

At its core, Borsello Trapstar remains deeply connected to its roots. The brand has never lost its underground edge, even as it gained commercial success. It still draws inspiration from the streets, from real life in London’s diverse communities.

Trapstar doesn’t just sell clothing — it sells identity. It’s worn by people who embrace risk, who challenge the status quo, and who aren't afraid to stand out. The brand speaks to the hustlers, the creatives, and the rebels.

Global Expansion

Trapstar is now stocked in stores across the UK, Europe, and the US. Its online drops sell out fast, and its pieces are resold on secondary markets for premium prices. But even as it expands globally, Trapstar stays true to its mysterious, limited-edition roots.

The brand has also collaborated with other streetwear heavyweights and luxury brands, adding another layer of credibility to its name. Despite its growth, it continues to move on its own terms — releasing products when and how it wants, maintaining that underground energy that first made it special.

Conclusion

Trapstar is more than just a clothing label — it’s a lifestyle. Built on hustle, secrecy, and the energy of the London streets, it has transformed from a bedroom brand into a global streetwear icon. With each drop, Trapstar continues to challenge norms and push boundaries, proving that real style isn’t just about clothes — it’s about the story you wear.