The Press Release Comeback: Why Modern Brands Still Use It

In a world dominated by viral content and fast-moving trends, it's easy to overlook traditional media tools. Yet brands like Saromben are proving that the press release is far from obsoleteits making a strong comeback as a trusted and effective way to communicate news.

Understanding the Role of a Press Release Today

A press release is more than just a company announcementit's a formal, concise message crafted to inform the public, media, or stakeholders about something new and relevant. Despite changes in digital marketing, the core purpose of a press release hasnt changed: to deliver credible information that sparks interest and drives engagement.

What has changed, however, is how and where press releases are distributed. Today, press releases are just as likely to be shared on social media or published on digital media platforms as they are to land in a journalists inbox.

Why Businesses Are Returning to Press Releases

Here are some of the reasons businesses in 2025 are returning to this classic communication tool:

• Trustworthiness: Press releases are seen as more objective and fact-based than typical marketing content.

• Search Engine Visibility: Google rewards original, structured content. A press release optimized for SEO can drive organic traffic.

• Cost-Effective Reach: Compared to paid ads, a press release offers lasting exposure for a one-time investment.

• Media Coverage: Journalists still rely on press releases to find story leads, especially for niche or regional news.

By using press releases, brands can balance authenticity with professionalismtwo things that modern audiences highly value.

Distribution Channels: Beyond Email

Gone are the days when press releases were only sent to a list of reporters. Now, theyre distributed across multiple platforms:

• Company websites and blogs

• Industry portals

• Online newsrooms

• Social media channels

• Third-party content sites

This is where platforms like Portal Narasi become extremely useful. As a digital media outlet that blends journalistic content with branded storytelling, Portal Narasi allows press releases to live longer and reach wider audiences. Their readers trust them, and that trust can transfer to the brand behind the release.

What Makes a Press Release Successful?

Even though the format has remained mostly the same, a successful press release today must meet certain standards:

1. Clear Headline: It should communicate the main idea quickly and attract curiosity.

2. Strong Lead Paragraph: This is where you summarize the key message and why it matters.

3. Real Quotes: Include statements from company leaders or stakeholders to add a human element.

4. Relevant Data: Statistics or research support can increase credibility.

5. Contact Info: Make it easy for media to reach out for more.

A good press release is structured, easy to scan, and informative without being salesy.

Press Releases and SEO: A Perfect Match

Modern press releases are written not only for people but also for algorithms. Search engine optimization (SEO) helps your content rank higher in search results, and press releases contribute in several ways:

• Keyword usage: Embedding relevant keywords increases search visibility.

• Internal and external links: Linking to related pages helps with indexing and site authority.

• Structured content: Press releases follow a predictable, clean format that search engines favor.

So when Saromben publishes a new press release about a sustainability project or product launch, they're not just informing the publicthey're boosting their digital footprint.

Common Use Cases in 2025

Press releases are incredibly versatile. Here are some of the top reasons businesses publish them today:

• Launching a new product or service

• Announcing partnerships or collaborations

• Responding to crises or public concerns

• Celebrating awards, milestones, or events

• Sharing research findings or surveys

• Recruiting talent or announcing expansions

No matter the topic, a press release gives the brand control over the narrative and timing of the message.

Mistakes to Avoid

To get the most out of a press release, avoid these common pitfalls:

• Being too promotional: Remember, this is news, not an ad.

• Lack of focus: Stick to one main message per release.

• Overuse of jargon: Write in plain language that anyone can understand.

• Neglecting the audience: Tailor the content to the readers you want to reach.

Press releases should serve a purpose and offer value, not just fill space.

Final Thoughts

The press release is no longer a corporate relicits a modern tool with timeless benefits. Brands like Saromben use it not just to announce, but to connect, inform, and influence. Whether youre a startup, a nonprofit, or an established company, leveraging platforms like Portal Narasi can give your press release the attention it deserves.

In the digital world, trust is hard to earn and easy to lose. A press releasedone rightbuilds credibility, enhances discoverability, and ensures your message lands where it matters most.